I am the business partner you need right now.

MY JOURNEY

Envisioning possibilities and leading change have been two common denominators throughout my career.

I am a visionary business leader with two decades of entrepreneurial excellence within the consumer sector. Making our lives more enjoyable has been the North Star, but the tools have varied through the years.

My journey began as a pioneering rapper and evolved to founding a record company and an artist agency, followed by shaping urban culture through a citymagazine and culminating in the transformation of a single bar into an expansive international restaurant group comprising 15 establishments, boasting a workforce of over 200 and achieving a turnover exceeding 10M€.

Recently it was time to turn my passion for design into my profession. Today, I'm thrilled to disrupt the furniture industry as General Manager for the Nordics at Basta, a furniture scale-up beating fast furniture.

Experience

〰️

Vinyl

〰️

Raku Ya

〰️

Sushibar+Wine

〰️

Johans

〰️

&Dine

〰️

Story

〰️

Vin-Vin

〰️

OX

〰️

Bier-Bier

〰️

Bar Cón

〰️

Club Deportivo

〰️

Sourdough Pizza Crew

〰️

Pikku Napoli

〰️

BangBang BBQ

〰️

Omadi

〰️ Vinyl 〰️ Raku Ya 〰️ Sushibar+Wine 〰️ Johans 〰️ &Dine 〰️ Story 〰️ Vin-Vin 〰️ OX 〰️ Bier-Bier 〰️ Bar Cón 〰️ Club Deportivo 〰️ Sourdough Pizza Crew 〰️ Pikku Napoli 〰️ BangBang BBQ 〰️ Omadi

〰️

Rähinä Records

〰️

Fintelligens

〰️

Kapasiteettiyksikkö

〰️

Elastinen

〰️

Cheek

〰️

Uniikki

〰️

Spekti

〰️

Timo Pieni Huijaus

〰️

Brädi

〰️ Rähinä Records 〰️ Fintelligens 〰️ Kapasiteettiyksikkö 〰️ Elastinen 〰️ Cheek 〰️ Uniikki 〰️ Spekti 〰️ Timo Pieni Huijaus 〰️ Brädi

Basta | 2023 - | General Manager for Nordics and Baltics
Beating fast furniture with future proof sofas.

We Are Group | 2005 - 2023 | CEO, Board chair, founder
30+ restaurants with 15+ concepts and 200+ staff from 0€ to 10M€+ without external investors

Viinitie | 2009 - 2023 | Board chair, boardman, partner
Quality wine importing #betterwineculture from 0.2M€ to 7M€

Design District Helsinki | 2009 - 2015 | Board chair, boardman
Worlds biggest design district association Key reasons for World Design Capital 2012

We Are Helsinki | 2005 - 2012 | CEO, Chairman of the Board, founder
Free distribution urban magazine. Yearly 6 numbers x 40 000 distribution

Rähinä Live | 2011 - 2021 | Boardman, founder
Artist agency for Finnish superstars

Rähinä Records | 2003 - | Artist, boardman, founder
Pioneering finnish hip hop label 50 + albums of finnish hip hop

2021 | Pro Gaala | Entrepreneur of the year -Award

2020 | Sushibar+Wine | Internationalisation by expanding to Oslo, Norway

2019 | Sushibar+Wine | ASC & MSC sustainability certificates

2018 | Otava | 7 Veljestä - 20 vuotta Rähinää (Biography)

2017 | Kamppi | Kortteli concept design, Shopping Centre Act Of The Year -Award

2016 | Industry Awards | Rähinä Records, Indie Record label of the year, Innovation of the year -Awards

Achievements

Education & Certificates

2021 | Chamber of Commerce | Certified Board Member & Certified Chairman of the Board

2011 | Haaga-Helia | eMBA in Service Excellence

2008 | Haaga-Helia | Bachelor of Business Administration

Values

CURIOSITY

Curiosity is the spark that ignites creativity and opens possibilites.

PASSION

Passion is the fuel that keeps us going, no matter what.

INTEGRITY

Integrity is the inner voice demanding excellence, every time.